近年來,“反向旅游”(reverse tourism)已成為一種在中國年輕度假者中流行的新趨勢。以往人們在度假時,往往蜂擁前往那些知名但普遍擁擠的旅游目的地。如今,越來越多的年輕人選擇把閑暇時間花在不太知名的度假勝地,因為很少在網上曝光,這些地方可以為游客帶來更加獨特、輕松的度假體驗。反向旅游的興起既為度假者提供了更多的選擇,也向旅游市場注入了新的活力。
In recent years, “reverse tourism” has emerged as a new trend among young vacationers in China. In the past, people used to flock to well-known yet generally crowded destinations when they went on vacation. Today, more and more young people are choosing to spend their free time at lesser-known resorts that have little online exposure and can therefore offer a more unique and relaxing vacation experience. The rise of reverse tourism has both provided vacationers with more options and injected new energy into the tourism market.