中國中央電視臺（通常簡稱為CCTV）擁有40多個頻道，每天播放節目時間超過240小時，每年從海外引進大量的紀錄片、動畫片、體育節目、電影和電視劇。目前，中央電視臺正在深化改革，不斷實施促進頻道專業化的發展戰略，提高節目質量，并使之具有鮮明的個性特色，最終增強中央電視臺在國際電視媒體中的競爭力。在中國，中央電視臺的社會影響已越來越大。
China Central Television (commonly abbreviated as CCTV) has more than forty channels broadcasting more than 240 hours of programs every day. CCTV imports a large number of documentaries, animations, sports programs, movies and TV dramas from overseas every year. At present, CCTV is intensifying its reforms, continuously implementing the strategy of promoting the channel specialization, and improving the quality of programs with distinctive characteristics to strengthen CCTV’s competitiveness among the international TV media. In China, CCTV has gained increasing social influence.
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