A customized, constantly-updating newspaper used to be the stuff of
science fiction. Now, thanks to tablet devices, there are several, such
as Livestand, a news app launched by Yahoo!, Editions, created by
AOL, and Flipboard, which Google tried to buy last year. These
corporate giants aim to cash with on the desperation of traditional news 【M1】________
publishers. A study last month by the Pew Research Center found that,
less than two years after the iPad went on sale, 11% of American adults
now own a tablet and more than half of this group read news on them 【M2】________
each day. They are more avidly news consumers than those without 【M3】________
tablets, and for long articles they prefer their tablets both to
ordinary computers and to print.
For news outlets facing dwindling print circulations and meagre
online advertising rates, this is glimmer of hope. Yet turning this 【M4】________
readership into avenue is tricky. Not all publishers can afford to build 【M5】________
their own tablet apps. For those that can, readers are somewhat ready 【M6】_________
to pay for subscriptions than on the web; advertising rates are six to ten
times higher than online. But it is not yet clear how many readers will
make the switch. And for publishers without an app, tablet users are just
like other web users: worth very little money.
Flipboard and its rivals let users create a personalized digital
magazine from a mix of sources, which can include magazines,
newspapers, blogs and articles posting by their contacts on Facebook or 【M7】_________
Twitter. On the web, similar “aggregator” sites have a bad name as
freeloaders where create no content of their own. And the app versions 【M8】_________
have been of dubious benefit thus far to publishers, which must provide
their stories free in turn for the vague hope of getting more readers. But 【M9】_________
compared with a website cluttered in with links and ads of low tastes, 【M10】________
the apps are clean, stylish and nice to use. And some have started
carrying glossy, high-end ads and sharing the revenue with publishers.
【M8】
where—that
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