中國(guó)的大多數(shù)銀行現(xiàn)已能夠提供完全可靠的、功能多樣的網(wǎng)上銀行業(yè)務(wù),不收取或只收取少許費(fèi)用。隨著越來越多的網(wǎng)上銀行業(yè)務(wù)的成功以及越來越多的客戶登錄他們的網(wǎng)站,網(wǎng)上銀行業(yè)務(wù)很可能變得像自動(dòng)取款機(jī)一樣普及。許多網(wǎng)上銀行的網(wǎng)站現(xiàn)在還提供先進(jìn)的理財(cái)工具,可以幫助客戶更有效地理財(cái)。目前,銀行業(yè)面臨的挑戰(zhàn)在于如何使客戶樂于學(xué)習(xí)使用并信任這種新型的服務(wù)平臺(tái)。
The majority of banks in China are capable of providing completely reliable and multiple functional online banking services, free of charge or of little charge. With an increasing number of successful online banking business and more log-ins of online customers, online banking services could probably become as widespread as ATM machines. Now, many online banking websites also offer advanced tools to help customers manage their finances more effectively. The challenge that the bank industry is confronted with today lies in how to get customers to be willing to learn to use and trust this new-style service platform.