近年來，直播帶貨（live-streaming e-commerce）在中國迅猛發展。直播帶貨是一種新興的商業模式，在這種模式下，零售商、網紅通過網絡視頻直播來銷售產品和服務。消費者在觀看直播的同時購買商品，實現了商品展示和銷售的一體化。越來越多的明星投身直播，為一系列產品做代言。網絡直播越來越流行，這不僅是一個與觀眾溝通的窗口，更是一個品牌營銷的新方向。
In recent years, live-streaming e-commerce has grown dramatically in China. This type of e-commerce is a new business model where retailers and Internet celebrities sell products and services through online video streaming. It allows consumers to purchase goods while watching online live-streaming, thus achieving the integration of merchandise display and sales. More and more stars are getting involved in live-streaming, endorsing a range of products. As it is increasingly gaining popularity, live-streaming not only serves as a window for communicating with audience but also exists as a new direction for brand marketing.
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