中國每年都要為慶祝農歷新年舉辦電視聯歡晚會，其中，最具代表性的當屬央視春晚（Spring Festival Gala）。1983年開始推出的央視春晚可謂中國版的“超級碗”（Super Bowl）。由于觀者甚眾，春晚為央視帶來了創紀錄的廣告收入。然而近些年來，央視春晚魅力漸失。其中一個重要原因是，地方衛視（satellite TV station）紛紛推出了自己的春節晚會，其內容時尚，并請了大牌明星，吸引了大量的觀眾。
Every year, TV gala shows are held in China to celebrate the Lunar New Year, among which the most representative one is the CCTV Spring Festival Gala. Launched in 1983, the CCTV Spring Festival Gala can be regarded as a Chinese version of the Super Bowl, bringing in record-breaking advertising revenue due to a large audience. However, in recent years, the CCTV Spring Festival Gala has been losing its charm. One of the important reasons is that many regional satellite TV stations have launched their own galas. With fashionable content and super stars, they attracted a significant number of viewers.
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