移動互聯是互聯網行業競爭最激烈、創新最集中的領域。移動電商或將不只是隨時隨地購物，O2O（online to offline）也可能迎來百花齊放，本地化、社交化和無界經營（boundless operation）可能會成為O2O新的發展方向。移動電商也許將從普通實物電商向個性服務電商延伸。語音搜索、圖片搜索等新的搜索方式以及基于位置的服務等相關功能將成為新的競爭點。從電視、電腦再到移動設備的跨屏移動廣告（multi-screen mobile ad）或將成為主流。
Among Internet industries, mobile Internet is the field where the fiercest competition happens and the innovation concentrates most. Mobile e-commerce may not be merely free from the limits of time and place. 020 (online to offline) may witness an all-round development, and localization, socialization, and the boundless operation may be new development directions. Mobile e-commerce may extend from e-commerce of common items to that of personalized services. New searching methods like the voice search and the image search, and relevant functions like services based on location will be where the new competition lies. Multi-screen mobile ads involving televisions, computers and mobile devices may be the main trend.
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